Lowestoft is Britain's most easterly town, at the heart of The Sunrise Coast. It provides a mix of wide expansive award-winning beaches, rich maritime heritage and Broadland links.
Long ago, the land was a sandy island. The sea receded, the river changed course, and by the 11th century the island became part of the mainland and the town's development began.
Throughout the Middle Ages the herring brought wealth to Lowestoft despite the fact that the town had to overcome Yarmouth's strong opposition to its trade. It was not until 1400 that Yarmouth bowed to the inevitable and realised that Lowestoft could not be prevented from trading. By that time Lowestoft vessels were fishing in Icelandic waters.
The fishing industry is still vital to the life of the town - but tourism, too, now plays its part.
In 1768 a Mr Capon, emulating Brighton, introduced the first bathing machine to Lowestoft. Between then and 1900 the town vied with Cromer as the genteel watering place of East Anglia.
In 1885 the Lowestoft Journal declared proudly: "Lowestoft, until recently a small and insignificant town, is now coming more into note every year, and will, doubtless, before long, take its place among the favourite English watering places as a healthy and attractive summer resort."
The most easterly point in Britain, known as Lowestoft Ness is marked by the Euroscope - a unique circular platform that shows the direction and distances of major European towns and Great Britain's other cardinal points.
Lowestoft's historic origins are told through a number of museums and workshops throughout the town. At the centre of Lowestoft visitors can discover the once flourishing fishing port, two yacht marinas, fish market and docks and traditional smokehouses together with a Heritage Vessel Mooring, which has a changing programme of visiting craft throughout the year.
Lowestoft is renowned for the quality and cleanliness of its beaches and it currently (2006) holds two ENCAMS Blue Flag Awards for the beaches of North and South of Claremont Pier. These beaches are considered to be some of the very best in Northern Europe. An exciting development to the seafront at Lowestoft is the 'Royal Plain Fountains'.
The fountains consist of 74 individual interactive water jets with variable lighting, which forms a striking centrepiece to the recently enhanced Royal Plain area. The fountains provide interactive play for children of all ages and form an illuminated spectacle during the evening hours.
A number of attractions are located in or just outside the town and include: Africa Alive - African Animal Adventure, situated in approximately 100 acres of tranquil parkland, with its new lion enclosure, and home to many rare and endangered animals, Pleasurewood Hills, the area's biggest and brightest attraction, home to 40 rides, shows and attractions and Somerleyton Hall and Gardens - an impressive early Victorian stately home featuring lavish architecture and 12 acres of beautiful gardens including the famous 1846 Yew hedge maze.
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Lowestoft Information: Howards Estate Agents Lowestoft Suffolk UK T: 0845 38 90 416
